Why they are free

Reading the problem is the easy half.

Every tool on this page will tell you something is wrong. None of them will fix it, and none of them will remember. That is not a limitation we added to sell you something — it is genuinely all a one-off check can do.

A page passes today and fails in October because a plugin updated, a designer shipped a redesign, or a competitor wrote something better. Nobody re-runs a free tool on a Tuesday to find that out.

The other half

Someone has to run these every night.

GuruSEO runs all of it across your whole site at midnight, fixes what it finds, publishes the work, then comes back 14 and 30 days later to check whether the fix actually moved you — and writes down the ones that did nothing.

See what that costs$99 a month, one site. Cancel any time.