Structured data, without writing JSON.

Structured data is how you tell Google what a page actually is — a business, an article, a product, a set of questions. Fill in what you know and copy the result into your page.

Runs: Entirely in your browser
Covers: Business, article, FAQ, product
Returns: JSON-LD for your <head>
Keeps: Nothing — no request is sent

What the page is

Blank fields are left out

Type of thing

Pick the one the page is about. Marking a service page up as an Article is the most common way this goes wrong.

Name

Page address

Short description

Image address

Phone

Street

City

State or region

Postcode

Country code

Output · JSON-LDLocal business

Incomplete

Google needs a name and an address for a local business. It will read what is here, but it will not show a rich result.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness"
}
</script>

Paste it inside <head>, then confirm it with Google’s Rich Results Test. Empty fields are dropped rather than published blank, because half-filled markup is worse than none.

Where this stops

Markup rots quietly.

You paste this in once and it is correct once. Then the phone number changes, the prices move, the page is rewritten, and the markup keeps telling Google the old story. The agent writes schema for every page you have, keeps it matching what is actually on the page, and flags the day Google stops reading it.

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