Free schema markup generator (JSON-LD)

Free tools / Schema generator

Structured data, without writing JSON.

Structured data is how you tell Google what a page actually is — a business, a recipe, a product, a set of questions. Fill in the fields and copy the result into your page.

What are you marking up?

Name

Page address

Short description

Image address

Phone

Street

City

State or region

Postcode

Paste this into the <head> of your page

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness"
}
</script>

Empty fields are left out rather than published blank, because incomplete markup is worse than none. Check the result in Google’s Rich Results Test before you rely on it.